You've probably been told before that having an e-newsletter is one of the best marketing tools out there, right? Well, if not, it's true.
That's why today, we want to explain in a bit more detail why you need to start collecting email addresses and sending weekly or monthly e-newsletters.
Let's get right to it.
1. The numbers
You might want some hard facts and numbers on why you should be investing your time and energy into yet another online marketing venture. We've got those.
People who buy products marketed through email spend 138% more than people who do not receive email offers.
91% of people check their email daily.
Many companies view email marketing as a better return on investment than many other marketing efforts such as online advertising and direct mail marketing.
So, your audience is using this medium. They have emails come through right to their phones, which is on them at all times. Why wouldn't you want to tap into that type of connection?
2. Buttons = Buyers
With email newsletters, you're able to not only create the content, but design it. Email newsletters today can showcase your offering with beautiful text and images as well as include a call to action button. Call to action buttons help scanning email readers find what they need quickly and efficiently. Any time you can help a potential customer make a conversion (to buy a product, sign up for an event, etc.) it's good news.
Think about it: When you open your emails, don't you just want to get to the good part? You're not always reading word for word--you're on a mission to get that coupon code or buy tickets to see your favorite band. Give your reader a button that leads them right where you want them (with no other distractions.)
Social media is extremely helpful as a tool for communicating with your audience, but email gives you much more control over how your content is seen. With the limitations on Facebook business pages of who sees what posts organically and the ever-moving stream of content on Twitter, it can be easy to get lost in the crowd.
But with email, your message gets equal weight and is just as important as every other message that comes to an inbox. Tie in an interesting subject line that informs the recipient of a direct benefit to opening and reading more, and you've established a relationship with your customer.
One of the beautiful things about email marketing is that there are many options for automation. So while you're free to focus your time on new projects, your system helps manage customer correspondence efficiently and keeps you in touch with both old and new acquaintances.
These four reasons are just the tip of the iceberg when it comes to the benefits of email marketing. We hope you'll take the time to sign up for our bi-weekly e-newsletter below to learn more helpful tips and tricks in the future.