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The Importance of Good Copy

The Importance of Good Copy

One of the things I love most about social media is the way it stimulates our senses in a very powerful way. For example, I recently saw a photo of a new dish being served at a local restaurant—it was colorful, the ingredients looked fresh, and it was a unique offering in comparison to the other menus I had seen around town. It sounded really, really good. And while it was only 2 o'clock in the afternoon, that photo had already decided what I'd be having for dinner that night. A few seconds spent composing a good photo resulted in a sale, if not more than one, for that restaurant.

One of the things I love most about copywriting is the power of words. Take this paragraph, for example (since we're on the topic of food).

“I had been looking forward to this pizza all week—not just because it was a good pizza, but because it was a part of that 'home' feeling. The smell that greets you as you step in the door, the sounds, the familiar faces. I bit in to the first bite and the tomato sauce, warm cheese, and crispy crust made for the perfect mixture of textures and flavor. There was something special about the hint of garlic and oregano and that perfect temperature that had been making my mouth water in anticipation for days beforehand.”

Social media and copywriting share one main goal: tell a story. Storytelling is one of my favorite things to do—and not just to showcase a product, but to explain the why behind what drives businesses and organizations to do what they do each day. Maybe it's to make that perfect piece of pizza. Maybe it's to provide a service. But behind what's provided—there are people. People with stories to be shared. And that's one of the main reasons why I started Lumen. What's your story?