At Lumen, we do a lot more than offer social media consulting and management.

But today, I wanted to give some insight into a few of the day-to-day tasks we do involving social media management.

1. Managing engagements.

Social media is all about being social, so actively participating in conversations is essential to a healthy online presence.

2. Staying up on the news.

Being aware of what’s happening in the ever-changing world of social media ensures our clients are taking advantage of new features, improved user experiences, and more.

3. Content planning.

Whether it’s creating custom graphics or finding timely, relevant tie-ins, there’s a lot of behind-the-scenes work that happens in regard to social media content creation.

4. Researching.

A good Social Media Manager is always on the hunt for new partnerships, target demographics, and creative ways to communicate. That means lots and lots of digging and researching.

5. Analyzing.

We look at analytics on a regular basis to find out what works and what doesn’t, and create reports based on that information.

The daily work contributes to the best part of being a social media manager: The successes. Maybe it’s an ad campaign that’s boosted website clicks and therefore sales. Maybe it’s feedback from a follower that shares how much they enjoy following the accounts we manage. Whatever the success is, that’s what we thrive on. And we’re always working toward the next success for our clients.

Are you looking for some social media assistance? Get in touch…we’d love to help!