So, say you've created an excellent content marketing strategy. Your blog posts are insightful, your social media is engaging, you're offering free materials in exchange for a reader's email address, and you're collecting more leads than ever before. Well done.
But now that you've created this beautiful marketing machine, have you considered taking some of those materials and using them offline? As in, sharing your resources directly with an audience in real life?
You can repackage your content marketing materials and present them in a whole new light when your audience is sitting in front of you.
1. Take lunch meetings
Have a potential client or two that's still on the fence about working with you?
If the distance isn't too far, make the reach and offer to sit down in person with him/her to go over how you could work together. This is an opportunity to educate the client(s) by sharing some of the information you've included in your content marketing. Since an on the fence client is in the midpoint of the sales funnel, work from that stage in your content marketing plan to help encourage them to follow through.
2. Be a Public Speaker
Have you found an opportunity for you to share your expertise? Then go for it.
Speaking at conferences, meetings, and in front of organizations helps you share the knowledge you've collected from your industry and also positions you as an expert. Later, when someone at one of those speaking engagements needs experience in your unique industry, they'll think of you.
One of the most powerful ways you can share your knowledge is to actually go out and teach it to others. Now, you don't have to give away all of your trade secrets. But pull from the material in that great eBook you put together or spend some time training people how to use a handy tool you've created. Often times, there are associations, local colleges, and clubs who would love to have you come share your expertise.
4. Offer Consulting Sessions
Sometimes a client doesn't need your help on an ongoing basis. They really just want to pick your brain. This could be a time when you provide an in-depth walk through of a content marketing piece, or even a time to build a strategy together. By offering in person consulting sessions for 1-3 hours, you're creating an opportunity for both parties to get what they need. You charge an hourly rate, and they get only the information they're after. No frills, no fuss.
Your content marketing materials can still be impactful outside their natural habitat. All you have to do is put them to work.